“There is a misplaced view that raw material costs for the graphic art industry are coming down” said Jan Paul van der Velde, senior vice president of procurement for Flint Group. “After more than 1.5 years of costs constantly increasing, people have clearly been looking for good news, and the fact that we witnessed prices generally stabilize in Q4 2011 caused a sensing that things were actually improving. The fact that people were hearing on an almost daily basis about the economic crisis promp...